The Argan Oil Styling Cream is a light holding hair styling cream (not a gel). So it leaves hair soft to the touch, and makes hair more manageable with a light hold. It creates soft curls or gentle volume for straight or wavy hair. Many of our customers love it for how it allows their hair to move (and not be stiff). But I wouldn't compare it to a gel, nor will it have the strong hold of a hair spray.